Sporting goods retailers currently hold a dominant position in the U.S. fishing goods market, commanding a 55.6% market share in 2024. That means more than half of all fishing-related purchases in this country still happen inside a physical store, not on a screen. A major factor behind that dominance is the consumer preference for in-store shopping experiences. Many anglers, particularly those investing in premium or specialized equipment, prefer to see and handle products before making a purchase.














































































































